Here is a few handy tips that I got from my current mentor with Fingal Enterprise Board Krishna De.
Some ways for businesses to practically use Twitter as a communication tool may be;
-Create a twitter page account for your business/company.
-follow industry representatives/relevant people for new staff.
-follow other people to make conversaton and future contacts.
-be followed and approve appropiate people/companies to be contacted, make contacts and spead viral marketing plans.
-use Twitter as a communication broadcasting tool.
-Use Twitter to search for what groups of people are talking about, and find a product for that service.
-Use Twitter to locate certain groups and find out what they are saying. Therefore, you can begin a sort of conversational talk as a chat facilitator, not to promote yourself directly, but rather as to give an extra tip or link to give to others. This is a more organic method of web 2.0 sales and marketing.
-A Twitter gets more real time search, people can find what to the moment what groups of people are talking about, and if it is your product.
-Use additional 3rd party application tools for Twitter as services to add to a company armoury such as 'Twission'. This is 'an extension to Twitter search that shows the degrees of seperation between you and the people in thre results'. The page then automatically refreshes as each incoming Tweet (term for Twitter text) arrives down in each new row.
-Again use Twitter in a private secure Intranet in a corporate setting, to announce company news, recruitment, competitions, events and staff of the month, links to another site or company page for tutorial. The possibilities really are endless. I know that I use Twitter for any of my Northside OpenCoffee events coming up on my site.
